Local Visibility Audit
Get your local SEO score in 60 seconds. Discover what's working and what needs improvement for better local search rankings.
What You'll Learn
Review Performance
How your reviews compare to industry benchmarks
Website Health
Technical factors affecting your search rankings
Content Gaps
Missing pages that could bring more traffic
Priority Actions
Specific recommendations ranked by impact
Why Local Visibility Matters for Your Business
When customers search for services you offer, being invisible online means losing business to competitors who show up first.
of all Google searches have local intent, looking for nearby businesses
of local mobile searches result in an offline purchase within 24 hours
of searchers pick a business from the first page of local results
The Hidden Cost of Poor Local Visibility
Every day your business isn't showing up in local search results, you're losing potential customers to competitors. The problem? Most business owners don't even know they have visibility issues until they notice a decline in calls and foot traffic.
Our local visibility audit identifies the exact factors hurting your rankings so you can fix them before they cost you more business. From incomplete Google Business Profiles to slow-loading websites, we check everything that matters for local search success.
How Our Local Visibility Audit Works
Our comprehensive audit analyzes the four key pillars that determine your local search rankings.
Google Business Profile Analysis
We evaluate your Google Business Profile completeness, accuracy, and optimization. This includes checking if your profile is claimed, verifying your business categories, and analyzing your listing's overall health. A well-optimized GBP is essential for appearing in the local map pack and driving directions requests.
Review Health Assessment
Reviews are a top ranking factor for local search. We analyze your review quantity, average rating, recency, and response rate. Businesses with strong review profiles consistently outrank competitors with weak or outdated reviews. We'll show you exactly where you stand and what it takes to improve.
Website Technical Audit
Your website's technical health directly impacts your search rankings. We check for mobile-friendliness, page speed, schema markup implementation, and overall user experience. With over 60% of local searches happening on mobile devices, these technical factors can make or break your visibility.
Content & Local Pages Review
Content tells search engines what services you offer and where you offer them. We evaluate whether you have dedicated service pages, location-specific content, and proper optimization for your target keywords. Missing content often means missing opportunities to rank for valuable local searches.
Frequently Asked Questions
What is a local visibility audit?
A local visibility audit is a comprehensive analysis of the factors that determine how easily customers can find your business in local search results. This includes your Google Business Profile, online reviews, website technical health, and local content. Our audit scores each area and provides specific recommendations to improve your local search rankings.
Is this audit really free?
Yes, the local visibility audit is completely free with no credit card required. We offer this tool because we believe every local business deserves to understand their online visibility. You'll receive your full audit results immediately, plus a copy emailed to you with additional recommendations.
How long does the audit take?
The audit questionnaire takes about 2-3 minutes to complete, and you'll receive your results instantly. We've designed the process to be quick and efficient while still providing meaningful insights. The more accurately you answer the questions, the more accurate your score and recommendations will be.
What is a good local visibility score?
Scores are rated on a 0-100 scale. A score of 80+ is considered excellent and indicates strong local search presence. Scores between 60-79 are good but have room for improvement. Scores between 40-59 need work in several areas. Anything below 40 indicates critical issues that require immediate attention. Most businesses we audit score between 45-65.
Why are Google reviews important for local SEO?
Google reviews are one of the top ranking factors for local search. They signal trust and quality to both Google and potential customers. Businesses with more reviews, higher ratings, and recent reviews tend to rank higher in local search results. Additionally, responding to reviews (both positive and negative) shows engagement and can further boost your rankings.
What is schema markup and why does it matter?
Schema markup is code you add to your website that helps search engines understand your business information. For local businesses, LocalBusiness schema tells Google your business name, address, phone number, hours, and services. This can lead to rich search results with enhanced information, making your listing more attractive to potential customers.
How often should I run a local visibility audit?
We recommend running an audit at least quarterly to track your progress and catch any new issues. Local SEO is not a set-it-and-forget-it effort—search algorithms change, competitors improve, and your business evolves. Regular audits help you stay ahead of the competition and maintain strong local visibility.
What should I do after getting my audit results?
Start with the priority actions identified in your audit—these are the changes that will have the biggest impact on your rankings. Focus on one area at a time, starting with any critical issues. If you don't have time to handle everything yourself, FlashCrafter can automatically optimize your website, manage reviews, and improve your local SEO for just $50/month.
Stop Losing Customers to Competitors
Every day you wait, competitors are capturing the customers searching for your services. Get your free visibility audit now and discover exactly what's holding you back.