The #1 Local Service Business Mistake: Hiding Your Phone Number
Your phone number should be the first thing people see—literally. Local service businesses are leaving money on the table by not making contact easy. In 2025, mobile traffic dominates, and users demand instant contact options. Conversion friction equals lost leads.
Why Visibility is Critical
Mobile Dominance
Mobile users are looking for immediate solutions. If they can't tap to call in 2 seconds, they bounce.
Trust Signal
A prominent phone number signals legitimacy. Hidden contact info raises red flags.
Ranking Factor
Google ranks businesses with visible contact info higher because it improves user experience.
Implementation Checklist
Ensure your phone number is:
In the header/top navigation on every page.
Above the fold on both desktop and mobile views.
Clickable (using the tel: protocol).
Accompanied by a 'Call Now' button on mobile.
Consistent across all pages (same local number).
Marked up with phone schema for featured snippets.
Quick Mobile Audit
Load your site on your phone right now. Can you see and tap your phone number within 2 seconds of the page loading? If the answer is no, you are losing leads every single day.
Test It:
A/B test prominent vs. hidden phone numbers. Track click-to-call metrics and conversion rates. The results will surprise you.
Stop Losing Mobile Leads
We can audit your site's UX and conversion flow to ensure you capture every potential lead.